Stockholm Football Cup
Highlight film
Challenge
The primary challenge was that the cup is so large and spread across many locations, making it difficult to decide where to go and film. Balancing the vibrant action on the field with the cultural experiences off the pitch required a thoughtful storytelling approach. Additionally, highlighting the key offerings listed on the event's website, such as the international participation, high-quality pitches, and memorable experiences like the SFC-night at Gröna Lund, added complexity to the project.
Solution
The showcase film was crafted with a mix of dynamic match footage, interviews with players and coaches, and scenes from key moments off the field, such as the SFC-night at Gröna Lund. The narrative was structured to emphasize the global participation, the sense of community, and the opportunities the event provides for young athletes. Capturing various perspectives, from game highlights to personal experiences, ensured a well-rounded representation of the event's impact.
Results
The showcase film successfully conveyed the excitement and spirit of the Stockholm Football Cup, receiving positive feedback from both participants and organizers. The film has since been used for promotional purposes on the tournament's official website and social media platforms, contributing to increased interest and registrations for the 2025 edition. The project has helped emphasize the tournament's values of fair play, quality organization, and cultural exchange, solidifying its reputation as a premier youth football event.
