Product catalog
Digital design
Challenge
The challenge was to create a catalog that clearly represented Hjälplaget’s wide range of products while being visually engaging and easy to navigate. The design needed to reflect the brand’s identity and serve as both a functional sales tool and a visual showcase of the company's offerings.
Solution
I designed the layout and produced the imagery featured throughout the 33-page catalog. The visuals were carefully crafted to balance clarity and creativity, ensuring each product was highlighted effectively. The layout was structured to guide potential clients seamlessly through the catalog, emphasizing key products and their use cases.
Results
The final catalog was well-received by the sales team, who praised its effectiveness in client meetings. It has helped clients gain a clearer understanding of Hjälplaget’s offerings and how the products function, playing a significant role in strengthening client relationships and enhancing the brand’s communication efforts.
