Olivia testar & frågar
TikTok
Challenge
The challenge was to create engaging content that would authentically reflect the positive and community-driven values of Hjälplaget while appealing to a younger audience on TikTok. Balancing humor, authenticity, and brand messaging in a concise format was key.
Solution
Olivia's playful and genuine reporting style added humor and authenticity to the content, making it relatable for viewers. The videos combined lighthearted interviews, sports highlights, and merchandise showcases. The focus on genuine experiences helped create a memorable and relatable format for the audience.
Results
The TikTok videos have been viewed over 30,000 times and received positive feedback from Hjälplaget's customers, who appreciated the authentic and entertaining approach. Many sports clubs collaborating with Hjälplaget have expressed interest in creating similar videos for their own sporting events, further amplifying the brand's reach and engagement.
