A Journey Through the Seasons at Halmstad University
Highlight film
Challenge
The primary challenge was to effectively convey the diverse experiences and atmosphere throughout the entire academic year. Capturing the contrasting moods of each season while ensuring a cohesive narrative required careful planning. Balancing the dynamic energy of summer events with the calm, reflective moments of winter added complexity to the visual storytelling. Additionally, coordinating extras for various scenes and working with changing weather conditions required significant effort. The entire filming process took 12 months to complete.
Solution
To address this, the film was shot over multiple months to authentically showcase each season's character. A blend of wide landscape shots and close-up moments of student interaction helped create a rich visual narrative. Emphasis was placed on capturing moments of creativity, focus, and growth to reflect the holistic student experience.
Results
The showcase film successfully portrayed the seasonal rhythm of life at Halmstad University. It received positive feedback from both current students and prospective applicants, enhancing the university's promotional efforts. The film has since been used in various marketing campaigns and continues to inspire new students by presenting an authentic and engaging picture of campus life. The film is now played daily for hundreds of people on screens across Halmstad University’s campus. It has received praise from students all the way up to the university’s leadership.
